Sure, It Tastes Like Crap, But Does It Work?

I found this story on the front page of the New York Times Business section about the increasing use of energy drinks by college kids rather odd because you don’t find out until the 23rd paragraph that nutritional experts are skeptical of the supposed effects of the supplements:

Nutritionists were skeptical of such claims, however.

Marion Nestle, a nutrition professor at New York University, said that while some of the nutrients in 5-Hour Energy were known to play a role in the body’s metabolism, most people got enough of those nutrients in their regular diet and that ingesting elevated amounts had not been shown to have any beneficial effect.

“It sounds like a great placebo to me,” she said. “You can gulp this down and you feel like you’re doing something. And I’ll bet you ask people and they say they feel better. It’s got caffeine — why not?”

Wouldn’t it have made a lot more sense to do a story about whether or not these things actually work and are worth $5 a pop rather than waste a lot of ink on a lazy trend story that doesn’t really tell us much of anything?

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~ by uvasig on July 12, 2009.

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